Introducing COMMON

January 31st, 2011 by Justin Kemerling
[caption id="attachment_4149" align="alignnone" width="520" caption="COMMON mission statement"][/caption] It's the time of collaboration. Not competition. Alex Bogusky, Rob Schuham and John Bielenberg present COMMON.
  • Benefiting people, communities, society, the environment and future generations is the new advantage in business. Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems.

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