Green Patriot Posters

February 15th, 2011 by Justin Kemerling
[caption id="attachment_4074" align="alignnone" width="540" caption="Green Patriot Posters the book edited by Dmitri Siegel & Edward Morris "][/caption] IMAGES FOR A NEW ACTIVISM Green Patriot Posters the book was released at the end of 2010, a year tied for the warmest on record with 1998 and 2005. The book brings together the strongest contemporary graphic design currently promoting sustainability and the fight against climate change at a time when one of America's political parties is looking to rewrite the Clean Air Act so that it can't be used to fight that very same climate change. The book showcases 50 posters selected from the project Website in detachable, ready to hang format. It's edited by Edward Morris and Dmitri Siegel and includes text by Michael Bierut, Thomas L. Friedman, Steven Heller, Edward Morris, Dmitri Siegel and Morgan Clendaniel. In addition to the site and the book, Cleveland saw bus adverts by Michael Beirut, Dorchester was home to a public art campaign and San Francisco had bus shelter placement thanks to some successful crowdfunding. [caption id="attachment_4075" align="alignnone" width="540" caption="Green Patriot Posters {dot} ORG"][/caption] [caption id="attachment_4076" align="alignnone" width="540" caption="Bierut Bus in Cleveland"][/caption] [caption id="attachment_4077" align="alignnone" width="540" caption="Bike Your City Bus Shelter by Jason Hardy in San Francisco"][/caption] Green Patriot Posters Reinvigorate Environmental Message at Wired and the Destroy This Book excerpt can be found at Design Observer. Most People just don't get climate change. Few grasp the need and more important, the opportunity to transform our society. So the people who do get it need to be louder, more insistent and more effective at getting the message across. Certainly a very true statement. For our part, Jason and myself were both included in the book alongside some of the finest poster designers working today: Shepard Fairey, Joe Scorsone and Alice Drueding, Felix Sockwell and Jame Victore. Power to the Poster in general was well represented. [caption id="attachment_4082" align="alignnone" width="540" caption="Inside spread"][/caption] Jason Hardy | Let's Ride
  • A bicycle is a beautifully simple machine. Two wheels, a frame, and a crank — that's all you need. So I wanted to make a simple poster celebrating one of those key components — the wheel. The call to action is simple: Let's Ride. I chose a light green for the background to touch on the environmental benefits of cycling and also because, as we all know, green means go. Cutting carbon can be fun, too — get a crew and let's ride!
[caption id="attachment_4083" align="alignnone" width="540" caption="Let's Ride by Jason Hardy"][/caption] Justin Kemerling | (Re)Make America
  • I think about the idea of America a lot. The history of things. How we got here and where we want to go. It's been a long process in working towards becoming the land of opportunity with freedom and justice for all, and the whole bit. And we have such a long way to go. It’s brick by brick. It’s DIY. So pick up your talents and get to it. Until your hands hurt. This image of the “America in bricks” found it’s way into my design work, really speaking to the idea that many parts make a whole. Optimistic. Hopeful. Good reason to get your hands calloused.
[caption id="attachment_4084" align="alignnone" width="540" caption="(Re)Make America by Justin Kemerling"][/caption] The book itself is a perfect combination of beautiful design and sustainable production. From the back cover:
  • Every effort was made to produce this book in the most sustainable way possible. The trim size and page count were chosen to minimize waste; the book was printed using 100% wind power on paper made from 100% post-consumer waste fiber; and it was printed in the U.S.A. to reduce fuel consumption in shipping. Yes, this cost more. But suck it up. It's worth it.
Published by Metropolis Books. 9.5 x 12.5 in. / 128 pgs / 50 tear-out posters and available for purchase at Artbook for $30. [caption id="attachment_4091" align="alignnone" width="540" caption="WWII era posters: project inspiration."][/caption] This project, and many others like it, are so very important. Especially at a very contentious time, when taking on Climate Change just isn't an issue many Americans are interested in addressing. It's all Economy all of the time. And half of our elected officials don't even think Climate Change is a) caused by our human use of fossil fuels, or worse yet b) happening at all. This project is directly inspired from World War II era posters that called for collective action, for the nation to come together to fight a common enemy. But if it was today's America that had to fight that war, I'm not so sure we'd do very well, especially with the coming together part. [caption id="attachment_4094" align="alignnone" width="540" caption="WWII era posters: more inspiration. "][/caption] These messages coming from our leadership today; to be wise, careful, to use leftovers and to grow your own food would not stand. The cries of communism and socialism and conspiratorial leftist plots would abound. They pretty much do whenever any government initiative is undertaken. Remember the backlash to Michelle Obama's wonderful organic garden; it just needs to get off our back and leave us to our God-given right to be fat, lazy and drive up health care costs faster than you can say high-fructose corn syrup. But as communication design efforts on many fronts take on what really matters; raising money for doctors in Haiti, advocating an end to the death penalty, calling out the imperative of reversing the push into poverty by so many in this great recession, things do change. Money gets raised, public opinion becomes more compassionate, communities come together. These projects shine a light in a compelling way on the issues we need to be thinking about very seriously. It's design as a way to shout how things need to be and what we want our future to look like. And, of course, they inspire the creation of a sustainable movement for a green tomorrow which is a very American, very patriotic thing to do. You can call sustainability a movement. There are signs that things are getting better. We might even be approaching sustainability as "the way things must be because that's the way it is," with complete infiltration into every aspect of everything -- energy, food, buildings, transportation, and on and on. It's as if a grand realization is upon us. Deep down we know we can't carry on like this. With such levels of pollution, inequality and injustice, we'll all collectively have the "aha" moment, get a grip and use our vast quantities of creativity to remake America and our world community into a bright place for everyone to call home. With hot years and heated debates about the action we need to take, we need more projects like Green Patriot Posters -- more vision from creative individuals to inspire us along the way to that sustainable future. Otherwise, it could be the rising tides that sink all ships. For now, you can buy this book, destroy this book and pick a side because the tone of the debate and the levels of action needed are only going to get more intense. And we do indeed need to get louder, more insistent and more effective at getting the message across. -- Justin Kemerling, Designer. justinkemerling.com PRESS: The Guardian UK, January 25, 2011 http://www.guardian.co.uk/environment/gallery/2011/jan/25/green-patriot-posters Wired, November 15, 2010: http://www.wired.com/underwire/2010/11/green-patriot/ PBS News Hour, Art Beat, January 6, 2011: http://www.pbs.org/newshour/art/blog/2011/01/green-patriots-get-straight-to-the-message-with-enviro-friendly-poster-art.html Metropolis Mag, October 20, 2010: http://www.metropolismag.com/story/20101020/patriot-acts Design Observer, November 22, 2010: http://observatory.designobserver.com/entry.html?entry=22558 GOOD, December 15, 2010 http://www.good.is/post/green-patriot-posters-the-best-submissions/ Le Monde, October 30, 2010 http://ecologie.blog.lemonde.fr/2010/10/30/aux-etats-unis-lecologie-mise-a-laffiche/ http://veille.agence-limite.fr/green-patriot-posters-quand-des-affiches-vint

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