Archive for May, 2011

Proud Home of an Energy Pioneer

Monday, May 9th, 2011
[caption id="attachment_4637" align="alignnone" width="540" caption="Move America Forward"][/caption] Energy Pioneer Solutions is a startup from Hastings, Nebraska that's focused on local solutions to national problems. They're an energy company, only they don't drill, or frack, or remove mountaintops. Instead, they're seeking to reverse more than three decades of rising energy costs in the residential and commercial property sectors with a very practical idea; to make our homes and buildings energy efficient. To tighten them up. To put the power back in the hands of the homeowner, allowing them to save money, have a more comfortable home and to do the patriotic thing. After all, the greenest energy we have is the energy we don't use. It's not as visually stimulating as a field full of wind turbines, but its effectiveness and just how easy it is to do makes it absolutely essential for how America moves forward. We've got a lot of old homes in this country. Homes that are drafty, inefficient and not doing anything to help make us a more secure nation. This company is doing something to change that. At times it sounds too good to be true. It seems too easy. But that's just because the program is that good. I've worked with Energy Pioneer Solutions for over a year. It's been great to be able to help tell their story and inspire people to sign up to be an Energy Pioneer. Now, with the New BLK involved, we're looking to make Hastings the most energy efficient town in America. Stay tuned.

The Filter Bubble

Monday, May 2nd, 2011
[caption id="attachment_4609" align="alignnone" width="540" caption="TED2011"][/caption] In February of this year, Eli Pariser approached me about designing the slides for his upcoming TED Talk for TED2011. Slotted for nine minutes, the topic was the subject of his new book being released on May 12th. What was supposed to be the great democratizing force of the ages, the Internet, no longer is living up to its promise. Rather, what's being created around us by web companies and their algorithms is a hyper-personalized space of information specifically tailored to us based on what we like. We are all ending up in our very own bubbles, with challenging subjects or people who disagree with us being filtered out. And we're not even aware of it. As of today, the talk is now online at TED. We also have just launched the site for the book, the Filter Bubble. Big props to Eli on this exciting day. And thanks to Matt Linder and the New BLK team for another great site development. [caption id="attachment_4602" align="alignnone" width="540" caption="Your very own filter bubble"][/caption] Eli Pariser: Beware online "filter bubbles"