The Filter Bubble

May 2nd, 2011 by Justin Kemerling
[caption id="attachment_4609" align="alignnone" width="540" caption="TED2011"][/caption] In February of this year, Eli Pariser approached me about designing the slides for his upcoming TED Talk for TED2011. Slotted for nine minutes, the topic was the subject of his new book being released on May 12th. What was supposed to be the great democratizing force of the ages, the Internet, no longer is living up to its promise. Rather, what's being created around us by web companies and their algorithms is a hyper-personalized space of information specifically tailored to us based on what we like. We are all ending up in our very own bubbles, with challenging subjects or people who disagree with us being filtered out. And we're not even aware of it. As of today, the talk is now online at TED. We also have just launched the site for the book, the Filter Bubble. Big props to Eli on this exciting day. And thanks to Matt Linder and the New BLK team for another great site development. [caption id="attachment_4602" align="alignnone" width="540" caption="Your very own filter bubble"][/caption] Eli Pariser: Beware online "filter bubbles"

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