The ID - Jontue Hollingsworth




Description - Poster

••• The name, The ID is taken from the Freudian theory of the human psyche, which is broken up into the ID, the ego and the super ego. The ID focuses on the most basic of human needs (food, shelter and such). Coincidentally, ID can also stand as the abbreviation for Independent Design, which is concerned with the basics of visual communication (aesthetics, clarity and truth). As well as in the advertising industry, design still focuses on the visual communication. However, with the corporate influence involved, the aesthetics and truth are often stifled in order to push more product and produce more of a profit.
Though it may be the case, we should all be conscious of factors that influence our decisions. Guided independently, we will rise above the preferred mentality of the corporate industry.

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