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	<title>The Match Factory &#187; packaging</title>
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	<link>http://www.thematchfactory.com</link>
	<description>... because making is part of things.</description>
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		<title>my sole possessions</title>
		<link>http://www.thematchfactory.com/2010/05/04/my-sole-possessions/</link>
		<comments>http://www.thematchfactory.com/2010/05/04/my-sole-possessions/#comments</comments>
		<pubDate>Tue, 04 May 2010 13:12:39 +0000</pubDate>
		<dc:creator>Justin Kemerling</dc:creator>
				<category><![CDATA[Short-Form]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.thematchfactory.com/?p=2093</guid>
		<description><![CDATA[Sole has spent the last two years living in a cabin in the midst of the Coconino National Forest in Arizona with no mayor, no phone lines, broken cell phone reception, just books and environmental canyon sprawl. I&#8217;ve spent a good portion of the last two years &#8220;figuring shit out.&#8221; Having sole&#8217;s rhymes handy certainly helped. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2096" class="wp-caption alignnone" style="width: 550px"><a rel="attachment wp-att-2096" href="http://www.thematchfactory.com/2010/05/04/my-sole-possessions/sole-possessions/"><img class="size-medium wp-image-2096" title="sole-possessions" src="http://www.thematchfactory.com/wp-content/uploads/2010/04/sole-possessions-540x360.jpg" alt="" width="540" height="360" /></a><p class="wp-caption-text">cds</p></div>
<p><em><strong><a href="http://www.myspace.com/soleandtheskyriderband" target="_blank">Sole</a></strong> has spent the last two years living in a cabin in the midst of the Coconino National Forest in Arizona with no mayor, no phone lines, broken cell phone reception, just books and environmental canyon sprawl.</em> I&#8217;ve spent a good portion of the last two years &#8220;figuring shit out.&#8221; Having sole&#8217;s rhymes handy certainly helped. <a href="http://www.last.fm/music/Sole/_/Plutonium" target="_blank">Must be the plutonium in me.</a></p>
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		<title>Hard Format</title>
		<link>http://www.thematchfactory.com/2010/01/19/hard-format/</link>
		<comments>http://www.thematchfactory.com/2010/01/19/hard-format/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 01:59:51 +0000</pubDate>
		<dc:creator>Jason Hardy</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Short-Form]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.thematchfactory.com/?p=514</guid>
		<description><![CDATA[Hard Format is a wonderful site dedicated to &#8220;reaching for the sublime in music design,&#8221; as curated by a couple of guys named Justin and Colin. The site is clearly a reflection of their personal tastes rather than a compendium of the standard &#8220;greatest album covers of all time,&#8221; which is what makes it so [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_516" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/"><img class="size-full wp-image-516   " title="cabaret-voltaire-1" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/cabaret-voltaire-12.jpg" alt="Cabaret Voltaire" width="540" /></a><p class="wp-caption-text">Cabaret Voltaire - I always liked this cover.</p></div>
<p><a href="http://www.hardformat.org/" target="_blank">Hard Format</a> is a wonderful site dedicated to &#8220;reaching for the sublime in music design,&#8221; as curated by a couple of guys named <a href="http://www.hardformat.org/about" target="_blank">Justin and Colin</a>. The site is clearly a reflection of their personal tastes rather than a compendium of the standard &#8220;greatest album covers of all time,&#8221; which is what makes it so compelling. They also do a great job of photographing the pieces so you get a real sense of the packaging as a whole rather than just cover designs. I&#8217;ve personally never seen a lot of these sleeves and covers, nor have I heard of many of these musicians, so its a real treat to see such an array of great design. Click through the fold to see more images that stuck with me.</p>
<div id="attachment_527" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org"><img class="size-full wp-image-527 " title="hf_site" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/hf_site.jpg" alt="Hard Format" width="540" /></a><p class="wp-caption-text">Hard Format</p></div>
<p><span id="more-514"></span>As a designer of cover art for <a href="http://www.criterion.com" target="_blank">films</a> I often think about the differences between designing for films, as opposed to books and music. With a film there is a visual style, tone and story that is set by the director. With books there is a story that needs to be hinted at without giving away the ending.</p>
<p>With music (in general) there seems to be more of an opportunity for artistic interpretation and the artwork can work on its own or as an addendum to the music. As I look at a lot of the album art on Non Format I find myself looking at albums that I haven&#8217;t heard and trying to imagine what it sounds like. What the visuals tell me about the music. If there was one thing that I&#8217;d love for the fellas to add to the site it would be the ability to listen a track from each of the albums they profile, to see how the the music works with the visuals.</p>
<p>But mostly I just like this site because they include cassette tapes. And The Match Factory loves tapes.</p>
<div id="attachment_525" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/3150/utech-records-part-1/"><img class="size-full wp-image-525  " title="utech-4" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/utech-4.jpg" alt="Sum Of R" width="540" /></a><p class="wp-caption-text">Sum of R, The Vulture Club</p></div>
<div id="attachment_524" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/3996/seaworthy/"><img class="size-full wp-image-524 " title="seaworthy-1" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/seaworthy-1.jpg" alt="" width="540" /></a><p class="wp-caption-text">Seaworthy – 1897, Map In Hand</p></div>
<div id="attachment_521" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/3267/miles-davis-tutu/"><img class="size-full wp-image-521 " title="miles-davis-tutu-3" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/miles-davis-tutu-3.jpg" alt="Miles Davis" width="540" /></a><p class="wp-caption-text">Miles Davis - Tutu</p></div>
<div id="attachment_522" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/1372/various-until-human-voices-wake-us-and-we-drown/"><img class="size-full wp-image-522" title="money-will-ruin-9" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/money-will-ruin-9.jpg" alt="" width="540" /></a><p class="wp-caption-text">Various – Until Human Voices Wake Us And We Drown</p></div>
<div id="attachment_518" class="wp-caption alignnone" style="width: 550px"><a href="http://www.hardformat.org/3972/dead-letters-spell-out-dead-words/"><img class="size-full wp-image-518 " title="dead-letters-spell-out-dead-words-4" src="http://www.thematchfactory.com/wp-content/uploads/2010/01/dead-letters-spell-out-dead-words-4.jpg" alt="Dead Letters" width="540" /></a><p class="wp-caption-text">Dead Letters Spell Out Dead Words</p></div>
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